Kimberly-Clark Uses Wall*E to Market Paper Products Made from Old Growth Forests

The Kleenex box is made from recycled paper --and that's all:

Kimberly-Clark refuses to use any recycled content in their Kleenex, bathroom tissues, etc. Furthermore, Kimberly-Clark is grinding-up old-growth trees from primeval forests to make their paper-products AND using Wall*E to market them.

Greenpeace calls this "Iron*E." I prefer to call it "Mendacit*E."
Here is a link to the Greenpeace petition:

Tell Kimberly-Clark to stop the Iron*E

In what must surely be the absolute height of tragic irony, Kimberly-Clark (K-C) is using Wall*E, the main character of a movie about conservation, to sell disposable paper products that contain absolutely no recycled content.

There's no excuse for destroying ancient forests to make disposable products such as tissues and toilet paper. That's why a growing number of customers, companies, and universities are asking Kimberly-Clark to:

• Stop purchasing fiber from endangered forests;
• Drastically increase the amount of recycled fiber they use for all their tissue products, including Kleenex brand toilet paper, facial tissue, and napkins; and
• Buy all non-recycled fiber from operations certified by the Forest Stewardship Council to ensure it is produced in a responsible manner.

Wall*E + Kleenex = Iron*E. Tell K-C's CEO, Thomas Falk, and President of Consumer Products, Steve Kalmanson, that their attempts to greenwash Kleenex's image won't work, that you want K-C to stop destroying ancient forests, and that you will avoid all K-C products until they start making real changes.